How WAVE Leveraged Analytics to Revolutionize Rural Transit and Double Ridership in Michigan

January 16, 2025
Rows of blue seats on a WAVE bus.

American Public Transportation Case Study

Western-Washtenaw Area Value Express (WAVE) faced challenges common to rural transit agencies: low ridership, reliance on call center bookings, and underutilized capacity. In collaboration with The Routing Company, WAVE launched a Pingo™ pilot in 2024 to address these issues, and the results have been transformational.

By leveraging Pingo Analytics™, WAVE implemented data-driven improvements that nearly doubled its weekly unique riders, reduced call center bookings by over 30%, and expanded its reach to six additional communities. WAVE’s efficiency improvements also allowed for 88% more weekly completed trips, while maintaining a rider satisfaction score of 4.93 out of 5.


Key Benefits of This Case Study:

  • Learn how real-time analytics and insights drove tangible service improvements.
  • Discover how data-driven decision-making optimized ridership and efficiency.
  • Explore how collaboration enabled WAVE to transform its operations and expand service to new communities.